# Hypra > Hypra is a curated AI imagery library for brands, studios and independent designers. New art-directed series are added in rotation, and images can be recolored in-app with Hypracolor. Plans start at $9/month with unlimited downloads. ## What Hypra is - A subscription imagery library of curated, art-directed AI-generated series, organized by mood and color. - Collections rotate and are available for a limited time, so the catalog stays fresh and two brands rarely end up with the same image. - Tools included with membership: Hypracolor (shift any image toward an exact tone, like colored light), Ask Arpy (an assistant that pulls the right images from the library from a plain-language brief), Hypramotion (turn stills into ready-to-post videos, coming soon), and a Figma extension (coming soon). - Pro and Enterprise members can request exclusive rights to a specific image. ## Who it is for Small studios, brand designers, art directors, freelancers and in-house teams who need coherent, contemporary imagery without organizing shoots or spending hours on prompt-based AI tools. ## Plans (USD) - Personal: $9/month billed annually, or $15 monthly. Most of the catalog, for personal projects, social media, portfolios and moodboards. Not for client work. - Pro: $24/month billed annually, or $40 monthly. Full catalog, commercial and client use (clients under 100 employees), Hypracolor, exact color search, team collaboration up to 99 seats. - Lifetime: $750 one-time payment. All the benefits of Pro, forever. Limited spots. - Enterprise: tailored, required for companies with 100+ employees or high-volume use. Contact hi@hypra.studio. ## Licensing Every subscription includes unlimited downloads and full commercial rights while the subscription is active. Plans differ by who you create for (personal work, client work, or large companies). Full terms: https://hypra.studio/legals/licensing-terms/ ## Links - Website: https://hypra.studio/ - Pricing: https://hypra.studio/pricing/ - About: https://hypra.studio/about/ - App: https://app.hypra.studio/ - Instagram: https://www.instagram.com/hypra.studio/ - Contact: hi@hypra.studio